February 2010 Archives

The young, the old and the UK

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Young people face many challenges within the agricultural industry. And this is a message that is constantly preached to us by those in the upper echelons of power - whether it is the government, the varying levels of education establishments or the big wide world of employment.

There seems to be an endemic nature amongst the industry that says young people must embrace difficulty because we as the present generation never had it handed to us on a plate and so neither shall you.

The conflict lies however in the fact whilst most young people are keen to immerse themselves in a life of farming, whatever route that may take, they are then denied opportunities as a result of a number of reasons - lack of experience, economic climate, and academic record are just a few issues that spring to mind.

A lot of my peers who I went to university with are out working in New Zealand and Australia at the moment, which is a loss to the UK industry, but the amount of opportunities that will offer a decent wage and standard of living are few and far between at the moment.

On recently turning 25, I am nearing the upper age limit for young farmers. Talking to a few junior members it shocks me the lack of adventure most of them have in their reluctance to uncover new experiences and challenges before returning to take over the farm.

Whether this is uncertainty in the range of opportunity that exists within the industry, or the knowledge that following in their parents' footsteps is a safe bet to job security I am unsure.

I moved to Australia when I was 18 to spend 11 months on cattle stations and sheep properties. I went with a slight interest in farming, and returned with a passion. In this country, there is countless talk of launching new strategies for young and new entrants, but where is the proof that it is happening successfully?

Last month I was invited to interview for the NFYFC Discovery programme, which offers young farmers from the UK the chance to encounter new cultures and operations in different countries.

I have been awarded a six-week homestay in Sweden in the summer, which I am looking forward to immensely. This will involve me acting as an ambassador for our national federation of young farmers, and staying with host families from their representative organisation. I might also have to give talks on UK agriculture and what state it is in, and provide a UK perspective on all matters farming.

I am also the Lancashire YFC representative for a two-day young farmers study tour to Brussels next month, where we will visit the NFU office and the European parliament, which I am hoping will be an interesting and insightful little trip.

Referring to these two YFC excursions, I would say I am very pro-active in getting involved with what is on offer - especially as I was a late entrant to the young farmers' scene, so want to make the most of the benefits that accompany it!

Unfortunately, I think the UK agricultural industry could do more to encourage young people to take up the reins. Too often opportunities are closed in your face due to regulations and office politics, which dispels the view that the industry is changing to accommodate new entrants.

 

All in a day's work

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Every year, one week before the AGM, which this year is to be held in Torquay, Bilsborrow YFC holds its AGM warm-up party.

This year is to be no exception, and Friday 16 April is the date set in the diary for our club do. Last Thursday night, in the local pub of course, a few of our members met to discuss the event - namely its marketing, management, theme, venue, price - everything associated with the running of the event basically.

Following the AGM theme, the dress code is going to be past AGM themes and club shirts so I expect to see military, Wizard of Oz, and superheroes outfits in abundance.

Unsurprisingly I ended up coming out of the meeting with a large proportion of things to do. But fear not, I actually volunteered for the responsibility, as it appears a good university education actually comes in helpful when thinking up themes, creating slogans for club shirts, designing event posters and marketing matters!

Remember the 4 P's I was told at university - product, price, place and promotion.

Now the product is simple - a large group of young farmers having a party involving fancy dress and alcohol. Scene seems pretty foolproof there! Just need to delegate out the purchase of the alcohol (which shouldn't be too hard!), and the booking of the DJ who is an ex-young farmer and is excellent at getting the party started (and continuing late into the night).

The price follows a similar structure to other club do's in the area - with an incentive of offering a discount for pre-ordering tickets and a flat rate for drinks, the event is assured of a good turnout, and hopefully some club profit! I've made the ticket booking order form, and bought the wristbands, so the club secretary can take over on that now - well she has no choice really seeing as I put her name and address on the form.

The place is non-negotiable - Bilsborrow Village Hall. The location for many a good night, and which can easily hold 499 people. I have to apply for a Temporary Event Notice from the council, and this is a pre-determined maximum number. Hell of a party if we get that many!

Which just leaves the issue of promotion. Now having completed a degree in agricultural business development, with modules involving marketing and consumer behaviour, I reasoned I'd be quite good at this. So I made the poster yesterday which will be distributed to all clubs in the region, on our club website at www.bilsborrowyfc.webs.com, on the Lancashire YFC website, and somewhere else I seem to be forgetting...oh that's right, can't forget Facebook!

So the marketing mix has been initiated. The process of delegation has been set in motion. And the vice-chairman can take a breather - but I love it. This is what I joined YFC for.

Without realising it, club officers are learning how to run a business, and with the recent announcement of the launch of the AgriSkills strategy to encourage more young people into agriculture, events such as our club party offer ideal opportunities to make your mark and impress others. 

The ski's the limit

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Well, after an expensive but thoroughly exhilirating week, I am officially declaring my addiction to the white powder---skiing that is of course.

I have been in the resort of Villars in Switzerland, demonstrating my skiing prowess, or lack of it whichever way you want to look at it. Wiping out on a black run at close to 45km/h is not everybody's idea of fun, but when you, your skis and poles are spread-eagled over 30ft of the slope and right under the ski lift, it has a certain comical value.

This is the fourth ski trip I have been on, with previous visits to Tignes, Les Arcs and Morzine, the first two as university trips which hold a different structure to that of a family holiday!

I was disappointed not to be able to go on YFCski at the start of January, the unofficial young farmers' ski trip to the resort of Val Thorens. From pictures and stories I've heard, it was a must-go trip, and myself and a few of my friends are definitely aiming to go next year.

Late night drinking, early rising, competitions and lots of fancy dress---the basic ingredients of a standard young farmers' party essentially, but when located on the side of a mountain in the Alps, even more interesting!

There's something about skiing (or snowboarding) that leans itself best towards a group mentality. In addition to the adrenalin rush of flying down the slope never totally being in control, what better way to let off some steam with a group of mates.

Maybe the YFC competitions committee should look at extending its remit?!  

 

 

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This page is an archive of entries from February 2010 listed from newest to oldest.

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