John Charles-Jones' stint on the plinth this morning was one of the more subdued I have seen since it began in July.
There have been the weird, the wonderful and the downright outrageous on the plinth.
Some have even used it in an attempt to find answers to some of the big questions facing humanity today.
And to think they had suggested putting a statue of Nelson Mandela up there!
The participants don't always have a message but when they do, its not always easy to work out what it is.
But for John, with a banner saying 'Farming Matters', a giant wellie and a few Massey Ferguson toy tractors it was very clear.
But getting that across to London's commuters is a tough ask.
His wife Cathy was there, attempting to engage passers by on their way to work and talking to them about food and farming.
How refreshing to see a farmer actively engaging the public like that!
And what a hard public to engage.
The capital's commuters are not renowned for their willingness to talk to strangers let alone listen to their message.
(I attempted to start a conversation on the tube last night and the person I was talking to wasn't sure if I was trying to mug them or chat them up - she backed away slowly, with a nervous simle and a look that simply said 'crrrrrazeeeeeee'.)
And some of those walking through Trafalgar Square were less than polite, pushing through and continuing their journey without even a hint of interest.
But Cathy and the NFU staff there persevered, striking up conversations with passers by about British farming.
Some even stopped by to say hello to John having heard him on the radio this morning.
It's great to see such a public display of support for the industry from John and Cathy - after all very few will ever have the opportunity to stand up on the plinth, so to dedicate that hour to farming shows a real commitment to the cause.
This was a million mile away from the protests we have seen in recent weeks in Europe and in Ireland yesterday.
This was an event staged to engage with the public and bring attention to farmers.
And what better way to do it than standing in the middle of one of London's most famous landmarks armed with a wellie and a couple of toy tractors!
