Is it just me or is the Daily Mail waging a campaign to destroy the British farming industry?

I'm no fan of the Mail - in fact few newspapers make my blood boil with such regularity, but this week it has reached new heights.

This morning marks its third front page on the cloned cow revelations which have focused a media storm on one unsuspecting farmer in Inverness.

Under the headline 'Farmer with 96 Clones : As the big supermarkets vow NEVER to sell clone meat or milk, the Mail tracks down the farm at the centre of the controversy' it carries a picture of Steven Innes who runs Newmeadow Holsteins.

They have portrayed the poor man like a criminal as they whip up a frenzy about cloned milk and meat.

It's nothing short of disgusting.

Those 96 cows are NO DIFFERENT to any other cows. They are the offspring of the offspring of a cloned cow. They were born and have lived exactly the same way as any other cow.

Scientists have said their meat and milk is safe.

The FSA has said it is safe.

And the European Food Safety Authority says it is safe.

Yet the Daily Mail is convincing the public it is not.

That's not to say there are not issues over traceability, transparency for consumers and animal welfare - these are all perfectly legitimate.

But by stoking the fires of food safety concerns, the Mail engages in scaremongering of the worst kind and even the most intelligent consumers, normally immune to the scare stories the Mail comes up with, are falling for it.

Even Eamon Holmes (and I'm probably being a little kind calling him intelligent after this cracker!) said on Sky News this morning it was a little like BSE in that farmers put public health at risk for the sake of trying to boost production.

What a ridiculous suggestion!

No other national newspaper has gone for the story in the same way the Mail has, and no other journalist has framed the story quite like Sean Poulter (who we can thank for previous scares over 'Frankenfoods') has.

It begs the question, why is the farming industry not getting its point across? And the FSA and Defra too?

They should be moving to assure the public meat and milk that has entered the food chain is perfectly safe.

If they fail to do that the damage will be done and - as one consumer commented on the Mail's website on Monday (yes, for the purposes of research I was forced to read it) - people will switch to buying French meat and milk.

The industry can not afford to let this roll on and needs to act decisively to assure consumers there is no risk.

Only once it has done that can we have a reasoned debate about animal welfare and traceability to ensure procedures are put in place to ensure the LEGITIMATE concerns this has raised are properly addressed. 

Otherwise the likes of the Mail will win the day and it will turn a very bad week for some farmers into a PR disaster for an entire industry.

I wonder who would win the election if only cows could vote. They are the real rural vote - they live, breathe and eat the countryside.

 

They are the signature of rural life.

 

But how would they vote? Let's consider the evidence.

 

Labour would have a very strong shout given that the head honcho at Defra - Hilary Benn - is a vegetarian. No cow could accuse him of eating one of the family - which is helpful in an election.

 

However, it is under the Labour Government that the dairy herd has dropped by 22 per cent and the beef herd has dropped by 13 per cent. (These are genuine Defra figures by the way). I don't see how the cow population would vote Labour when these stark figures are taken into account.

 

What about the Tories? Jim Paice, hoping to be next farm minister, would woo the cows by promising to tackle their arch enemy - the disease ridden badger. Assuming badgers don't get a vote in this animal election, Jim would pick up lots of votes here.

 

After all, just under 40,000 cattle were slaughtered in 2008, at huge cost to farmer and taxpayer. If Jim could tackle TB, that is a lot of extra Tory votes walking the British pastures. 

 

But the obvious and awkward question for Jim Paice remains - why would I vote for you, you ate my brother.

 

No, cows won't vote Tory.

 

The Liberal Democrats would have a good chance of winning key votes because they have promised to redistribute CAP cash to Britain's most vulnerable farmers and it is often these farmers that look after cows.

 

The cows will like this.

 

But the Lib Dems also want much greater integration with Europe. Cows simply don't like Europe (especially France) - the bringer of deadly diseases such as bluetongue.

 

A real vote loser.

 

The Green Party won't get a look in either - they always complain about the cow's flatulence problem. Which given most greens live on a diet of nuts and berries, is quite rich.

 

No, it is obvious who cows would vote for.

 

But I went canvassing in a field in Devon yesterday and asked who they would vote for, just to make sure.

 

Most, if not all cows, said Moo...

 

And I am more than convinced they were trying to say the Moonster Raving Loony Party. So there you have it.

 

Cows vote for Loonies.

 

Either that or they were attempting to say Moove over humans, we want a go.

 

Or they were just cows and didn't understand me.

 

I am not normally one to nail my colours to the political mast but I am now happy to admit it: I am seriously considering voting for the Liberal Democrat Party in the general election.

 

I have one Very good reason and I think you'll find it hard to disagree.

 

No, it's not because of that oh so cunning trick where they hid for 90 years in the ITV studios before jumping from behind the set and scaring the life out of Brown and Cameron. (Although that was brilliant).    

 

My reasoning is simple: It is Lord Paddy Ashdown, the former SBS officer and king of cunning.

 

There is no single politician more suited to clearing the air to allow our gridlocked airlines to get back into the skies.

 

Only Paddy will get our food imports flowing again and only he will rescue our stranded citizens from the far reaches of the world (mostly Benidorm and the Algarve).

 

Vote Lib Dems: vote Ash Down. 

The Election is everywhere.

 

You can't turn a corner without seeing David Cameron's shiny Timotei hair, or Gordon Brown's stick on grin. I have even seen Nick Clegg who, it turns out, is the Lib Dem leader (I always thought it was Vince Cable).

 

Turn on the TV. It's Clegg. Turn on the radio. Brown. Look on the internet and I have been sent a mocked up version of Cameron dancing like a leprechaun across my screen.  

 

I love it. I even listened intently to the leader of Plaid Cymru (the party of Wales) on the radio this morning. Amongst other things, Plaid intends to win votes by campaigning for the Welsh flag to be allowed on Welsh number plates. I would vote for them just for that.

 

The election is one long comedy sketch.  

 

It was masterful the way Gordon Brown stone-walled Nick Robinson's repeated attempts last night to get him to repeat his view that the Tories had 'deceived' business leaders over National Insurance. Brown was brilliant and defiant. Using the oldest trick in the book he played deaf and point blank refused to answer the question.

 

Meanwhile David Cameron looked like a school boy as he free-wheeled into the House of Commons on his bike yesterday - although I was aghast to see his helmet swinging from the handlebars and not on his head.

 

I am now waiting for Clegg to re-affirm his GQ comments over how many people he has slept with ('no more than 30' he said at the time). Wow.

 

And what about the Labour billboard campaign with a smarmy looking David Cameron sitting on a red Quattro with the slogan: 'Don't let him take Britain back to the 1980s'.

 

The Tories liked the billboard so much they have adopted it for themselves with a more friendly expression from Cameron and the slogan changed to: 'Fire up the Quattro. It's time for change'.

 

This is great. And it has only just begun.

 

I now want the WAGs (Sam, Miriam and Sarah) to take part in a talent contest which will include modelling swimwear, telling their best joke and revealing a hidden talent.  

 

And don't forget the three pantomime TV debates between the big guys.

 

We have got a whole month of this. Joy. Joy. Joy.

 

But apparently the fever is not catching on. I can't believe it.

 

The most recent YouGov poll found those 'already bored of the election' were way ahead of the Tories - 43% of the population want all politicians to disappear off the face of the earth compared to the 40% who would vote for Cameron.

 

Fearing this apathy, my rural county - Worcestershire - has taken the bull by the horns (or the lamb by its little legs) and launched a new campaign to get people out to vote.

 

Across the county there are pictures of sheep adorning busses, public buildings and notice boards with the slogan "Ewes your Vote". Genius. I expect a 100% turnout in Worcestershire.  

 

I haven't decided who to vote for yet. I am still waiting for all parties to come out with their sign post policies. I will vote for the party that will eradicate signs - a blight on the rural landscape.

 

The sign posts on the way into my local town read: You are nearing the town, you are really near the town, slow down a bit, this road might flood, there is a bend ahead, slow down a bit more, this town is twinned with another town in Slovakia, this town came fourth in garden of the year competition in 1988, you are in the town, you are still in the town, you are leaving the town, you are out of the town, thank you for being in the town, speed up, speed up a bit more, you are approaching the next town etc ad infinitum throughout Great Britain.

 

It's simple.

 

Eradicate signs: Save £6 billion* in sign expenditure and associated work hours (*over an unspecified period of time).

 

Eradicate signs: Add £6 billion to the economy because drivers are less stressed and will be more productive at work.  

 

Eradicate signs: More foreigners will ask us for directions which will help race relations and language learning.

 

Eradicate signs: The countryside looks a whole lot nicer.

 

Eradicate signs: Makes your journey a bit more exciting.   

 

Job done.

Putting the 'F' into the General Election

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THE Tories want to put the 'F' back into Defra.

 

It was, after all, the present government that took it out in a highly symbolic gesture in 2001.

 

Actually, it was the letter 'A' but the effect was the same. In a post-election departmental revamp, Tony Blair replaced the disgraced Ministry of Agriculture, Fisheries and Food (Maff), with the Department for Environment, Food and Rural Affairs (Defra).

 

'Agriculture' out, 'Environment' in. The NFU had to fight hard to even get the word 'food' onto the Nobel House nameplate, it is said.

 

MAFF, long seen as an agent of the industry, had paid the price for the foot-and-mouth disease calamity.

 

Defra arrived with a new agenda. It placed the environment at heart of all it controlled, including food and farming policy - all-too-often, farmers maintained, at the expense of their ability to produce food.

 

The Conservatives pledge to put 'Farming' or 'Agriculture' back on the Nobel House nameplate, if elected on May 6, is a neat ploy to state their farming credentials against this backdrop.

 

In reality, farming will not be a frontline issue during this General Election campaign. It never is. The economy, more than ever before, plus the likes education, health, Europe and law and order will dominate.

 

But, politically, farming is now higher up the agenda than it has been for a very long time.

 

The events of 2008 - soaring food prices at home and food riots across the globe - focussed minds on food security, while farming's intrinsic links with the environment, biodiversity, climate change, energy security and nutrition are now widely recognised.  

 

The main parties are at least taking farming seriously, hence the Tories' judicious use of the 'F-word'.

 

"First and foremost we need to put British food production back to the top of the agenda," Shadow Agriculture Minister said recently, explaining the 'F-word' plan.

 

The Tories believe their traditional rural roots and current farming policies identify them as the natural industry allies.

 

It is not that straightforward, however. The events of 2008 led to a very real change within Defra, under Secretary of State Hilary Benn's leadership.  

 

In October 2008, Defra lost its cherished climate change remit but was given a brand new focus - to drive government policy on food.

 

Mr Benn and his Ministers began championing farmers and British food production in public, never more so than when Farming Minister Jim Fitzpatrick described them as the nation's "future heroes" at the 2009 Labour Party Conference.

 

Mr Benn's core message at the 2009 NFU conference was: "I listened and I changed our approach."

 

He reeled off a long list of policy initiatives intended to show how that 'change' has worked through to farmers on the ground. From better food labelling, to the supermarket ombudsman, investment in agricultural research, the voluntary approach to replacing set-aside and his overarching Food 2030 strategy it was as if he was hailing 'New Defra' in the way New Labour was born in the mid-90s.

 

Impressive as it was, the reality is that a large credibility gap remains as far as many farmers are concerned. His attempts to convince sceptics we really are seeing a 'New Defra' are constantly undermined by one issue where farmers are adamant he has 'not listened' - bovine TB and badger.

 

The Liberal Democrats will also have a very big say in this election and, if the outcome is a hung Parliament, its aftermath.

 

The party is strong in rural areas and its pro-farming credentials were highlighted at the NFU conference, where Lib Dem Shadow Defra Secretary Tim Farron's populist speech received comfortably the best reception among the three main Parties.

 

In Scotland, Alex Salmond's Scottish National Party will make the case strongly that it is able to deliver a better deal for Scottish farmers than any of the London-based parties. Plaid Cymru will do the same in Wales.

 

The UK Independence Party (UKIP) will argue that the nation and its farmers would be better off without the 'ineffective and cumbersome 'Common Agricultural Policy, while other 'niche' parties - too many to mention here - will have their say on issues affecting farmers.

 

This is the most important General Election for the nation for almost a generation. It is hugely important for farming, too.

JIM Fitzpatrick's comments on the next round of CAP reforms reinforce the impression that attitudes within Defra are changing.

His carefully worded comments are intended to stress forcefully that there will be no change of policy when it comes it comes to negotiating the future of the CAP over the next couple of years.

Defra, the Treasury and Downing Street will make it clear in any talks that their long-term goal remains the removal of Single Payments and other forms of direct support for farmers across the EU.

That farmers should only be paid ultimately for delivering public goods, largely in the form of environmental benefits, will remain the mantra.

What the Farming Minister has signalled, however, is a new approach to how the UK handles these negotiations in Europe. A 'pragmatic, realistic' approach, as he put it.

The 2005 Defra-Treasury document outlining the idealistic, and many would argue entirely unrealistic, Government vision for the CAP has won the UK few friends in Brussels and across the EU.

More importantly, it is seen to have cost the UK influence. The Government has, at times, appeared to be isolated in CAP discussions as fellow member states have preferred to talk amongst themselves as they seek common solutions.

Mr Fitzpatrick has acknowledged that the UK will get further by recognising the reality of the situation -the overwhelming desire across the EU to retain some form of direct support post-2013 - than by continuing to demand the impossible.

With an election looming, the issue may be taken out of Mr Fitzpatrick and this Government's hands.

But whoever takes on the mantle of negotiating these vital reforms, the principle he ahs outlined should be taken on board.

Talking 'in the room with EU partners' is bound to result in a better deal for UK taxpayers and farmers than yelling from the sidelines. And being ignored.

Has Defra lost control of its cost sharing plans?

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IT WAS during the dark days of foot-and-mouth 2001 that the prospect of passing some of the public cost of animal disease control on to farmers was first raised by then agriculture Minister Nick Brown.

Yet nine years on, after various working groups, public consultations and seminars have grappled with how responsibility and cost sharing could work in reality, the subject is shrouded in more uncertainty than ever.

As one industry veteran remarked this week, each stage of this process seems to answer some questions but raise twice as many new ones.

Arguably, the biggest one to come out of this week's Draft Animal Health Bill is whether Defra has lost control of the cost sharing element of the equation.

From the very early days, the emphasis has been on ensuring responsibility and cost sharing are intrinsically linked.

Two sides of the same coin. One policy.

Industry figures close to the process therefore fully expected the Draft Bill to cover both sides of that coin.

It was a surprised to learn the cost sharing measures would be covered at a later date under a future Treasury Bill. A 12 page Q & A on the Bill made no attempt to explain why.

It is no secret that the Treasury was unimpressed with Defra's botched attempt last summer at cost sharing proposals that included an unworkable compulsory insurance plan, now ditched, and other figures that spectacularly failed to add up.

Has the Treasury now decided that if it wants the job done properly it needs to take ownership itself?

If that is the case, do farmers have more to fear from it than the Defra they know?

All we can say with any certainty is that, while the responsibility sharing plans are taking shape, we now know less about the cost sharing side than we did before.

It appears to be back to square one. Uncertainty still reins.

Battle lines drawn in the snow at Oxford

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IF Monday was the day the electioneering unofficially began with battle lines drawn on the issue of health and the NHS, then yesterday marked agriculture's turn to take centre stage.

The launch of the Government's food strategy and the Conservatives' commitment to establishing a supermarket ombudsman dominated the headlines as food and farming were thrust into the spotlight.

All this as the Oxford Farming Conference got underway.

But, for all the talk of focusing the mind on food production and standing up for Britain's farmers against the power of the supermarkets, how much action can we really expect?

First, to the Conservatives. Yes, they promised to establish an ombudsman but not as a separate body advised by the Competition Commission but as part of the OFT.

That in itself should set alarm bells ringing. After all, the OFT were the guardians of the previous code of conduct for retailers and have spent countless hours investigating the supply chain to very little avail in the past.

So why expect anything different under a Conservative government? The OFT is after all an independent body.

But that said, the sentiment is welcome and was well received by farmers as a real message of support for an industry which, as we know is now more important than ever.

That was a sentiment shared by Hilary Benn at Oxford yesterday as he lunched the Government's food strategy, 'Food 2030'.

He said we were at a pivotal moment in our history.

Food security is as important as energy security.

And we simply must produce more food, or face food shortages.

A stark warning.

And another message of support for British farmers one would assume? But alas, the cynics have been on overdrive. Firstly, they don't trust Government and secondly, they want to see real action to back up the statements.

Steady on!

I'm all for a bit of cynicism, and of course demanding a great deal more for the industry from the Government, but perhaps we should praise the fact they have (belatedly perhaps) recognised the importance of the industry and shown a willingness to take action.

One step at a time. First the strategy, then the action. Only then would it be right to make a final judgment.

But perhaps the biggest achievement of the food strategy (so far at least) is the coverage it received. Sky News, BBC, the Telegraph, Times, Guardian, Mirror, Sun - they all covered it.

And for farmers that has to be seen as good news.

Coverage in the national media will drive the strategy forward by bringing consumers on side, informing them of the situation and fingers crossed, encouraging them too to demand more action.

Only then will change be seen because despite the electioneering at Oxford yesterday, the fact remains that the rural vote is not the biggest priority for the UK's political parties.

Winning the votes of Britain's farmers is unlikely to prove the difference between success and failure come the spring, and judging from the comments we've had from farmers in recent weeks it would take a brave man to bet on Labour winning over the majority of rural Britain in the coming months.

IT seems a little incongruous that the calamitous failings surrounding the Single Payment Scheme in England should once again be dominating the farming headlines this week.

It was, after all, only a few days ago that the Rural Payments Agency announced it had paid 80 per cent of claimants a total of £1.3 billion within the first two days of the window opening.

With hard evidence that the agency is finally getting on top of the problem, the time would seem to be ripe to move on, four years on from when it all started to go wrong. Certainly, Defra and the RPA would like to think so.

But the two reports on Defra and the RPA's handling of the scheme published this week raised some key points.

The Public Accounts Committee's report alleges that, while the speed of delivery has improved dramatically, all is not well beneath the surface.

Its focus is on value for money for taxpayers and its conclusions are damning. From the RPA's 'cumbersome' and soon to obsolete £350m IT system to the excessive cost of processing claims and the 'poor leadership' of the agency, its story is one of continued mismanagement and maladministration.

Worse are the accusations of complacency, neglect and attempts to obscure the true scale of the problem by Defra, a Department, according to the PAC, in denial.

This impression was only enhanced by Defra's extraordinary refusal to accept the recommendation of the Parliamentary Ombudsman to compensate farmers she found to have suffered personal and financial injustice as a result of the SPS failings.

The small show of accountability in the name of justice she requested would have gone some way to healing old wounds. Defra, however, saw 'no basis' for her suggestions and rejected them.

The progress made by chief executive Tony Cooper since he took over at the RPA has quite rightly been acknowledged by the NFU.

But the lack of accountability for what has gone before - not least the Ministerial choice of the SPS system that lies at the heart of the debacle - and the enormous problems that remain have once again been highlighted this week.

Until there is real progress here, the story will not go away.

Not for the first time, the French are leading the way in European discussions about the future of farming.

 

Last week, the French Agriculture Minster invited 21 'like minded' EU Member States to gather in Paris to discuss how best to dish out a CAP budget worth almost £50 billion.

 

Monsieur Bruno Le Maire said Britain was not 'like-minded' hence no invite.

 

It was an embarrassment for Defra, although the line from Whitehall was that Hilary Benn, Environment Secretary, was busy and a representative had gone in his place. 

 

Either way, invite or no invite, it is clear Defra has a mountain to climb if British interests are to be adequately fought during discussions of the CAP post-2013.    

 

The memory lives strong of deal struck in 2002 between France and Germany to protect farm spending, against the express wishes of the UK Government.

 

It happened again in 2005 when the Government was promised a shake-up of farm subsidies in return for giving up the hard-fought budget rebate, worth around £7 billion.

 

Today the promised shake-up still seems far away but this year Britain's contribution to the EU budget will rise by 60 per as the rebate slips away.

 

The danger of being outmanoeuvred once again must demand a change in the Government's tactics.

 

The route of the problem is clear - it is Defra's wholehearted and ideological desire for a fundamental reform of the CAP.

 

It wants to remove all subsidies and protection so the market can reward farmers for their outputs and it wants the CAP to provide a reward for social benefits, such as environmental goods, that the market cannot provide. 

 

To some the stance is admirable, perhaps even desirable, but it stands in direct opposition to France, and 21 other member states' who wish to protect their farmers from the market.

 

More importantly, it precludes the UK from being involved in the debate.

 

If Defra is to influence policy in Europe, it must be seated at the top table and for this it may need to soften on its ideology.

 

France does not have British farm interests at heart and it would be naïve to think that by excluding Defra from talks, our farmers will be given a better deal. They won't.

 

Defra must to be engaged in Europe. It is then the job of British Agriculture Plc. to ensure Defra represents farmers' best interest.

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